Creative direction and brand strategy for a major GTA real estate developer, spanning in-house divisions and external partners. Oversee multi-channel marketing from competitive analysis through campaign execution across print, digital, and social. Lead the design and development of websites, digital assets, and collateral to ensure a unified brand system, while managing agencies, timelines, and budgets from brief to delivery. Work cross-functionally with sales, construction, and interior design teams to align creative with business objectives, shaping a consistent public-facing identity that drives awareness and engagement.