Pavilia Towers

Project Name

Overview:

• Client: Times Group
• Industry: Real Estate
• Project Type: Sales pitch deck
• Role: Art Director and Marketing Manager

Responsibilities:

• Project manager
• Competitive analysis
• Requirements development
• Content development
• Graphic design
• PowerPoint design
• Video writing, filming, editing & voiceover
• Wayfinding design

Description:

For Pavilia Towers, a condominium project in Thornhill, I have developed a wide array of marketing materials throughout its lifecycle. Acting as a one-man agency, I played a crucial role from the sales phase to the final handover of the building. My responsibilities included creating print materials, presentations, project videos, exterior signage, elevator touchscreens and interior wayfinding. Remarkably, I wrote the script, filmed most of the footage, and provided the narration for the project video, showcasing my multifaceted skills and dedication to the project.

Key Elements:

• Resident welcome kit
• Resident handbook
• Sales pitch deck
• Project video
• Exterior building signage
• Interior wayfinding
• Elevator touchscreens
• Social media posts

Results, Impact and Challenges:

• Outcome: The comprehensive marketing strategy significantly contributed to the project’s success, enhancing its visibility and appeal in the market.
• Client Feedback: The client was extremely satisfied with all the materials created, praising the cohesive and professional approach.
• Metrics: Pavilia Towers has become one of the most prestigious projects for Times Group and has achieved a complete sell-out, demonstrating the effectiveness of the marketing efforts.