Life Construction
Project Name
Overview:
- Client: Life Construction
- Industry: Construction
- Project Type: Website, emails, branding
- Role: Art Director and Marketing Manager
Responsibilities:
- Project manager
- Competitive analysis
- Requirements development
- Content development
- Graphic design
- Website design via WordPress
- Email blasts via MailChimp
- Video production
Description:
For Life Construction, I was tasked with creating a website to communicate the services and experience of this company, which previously did not have an online presence. The website aimed to inform condominium purchasers about the construction company behind their product and assist those conducting research and analysis for financing or partnership. This involved thorough competitive research and compiling 35 years of projects into their portfolio. As a one-person team, I handled everything from analysis and content development to graphic design and website development using WordPress. Additionally, the project included creating email blasts, construction updates, and video production.
Key Elements:
- Company website
- Email blasts
- Videos
Results, Impact and Challenges:
- Outcome: The website effectively fulfilled its goals, providing a comprehensive online presence for Life Construction.
- Client Feedback: The client was extremely satisfied, noting that it transformed from having no online presence to being one of the best construction websites in the region.
- Metrics: The website achieved strong traffic and engagement, with daily users reaching into the hundreds.
Website:
Note, the company is currently going through a rebrand which I am heavily involved with which includes a rebuild and amalgamation of multiple websites.
