Blackline Aluminum Brand Refresh

Project Name

Overview:

• Client: Blackline Aluminum
• Industry: Window Manufacturing
• Project Type: Branding
• Role: Graphic Designer

Responsibilities:

• Competitive analysis
• Requirements development
• Brand resfresh
• Graphic design

Description:

For Blackline Aluminum, I was tasked with refreshing the company logo to address the issue of multiple unrecognizable logos in circulation and the desire to remove “Systems” from the mark. I presented multiple versions of the logo, ranging from minor adjustments to drastic modifications, to ensure a cohesive and recognizable brand identity the comapny could own and trademark as a unique mark.

Key Elements:

• Logo refresh

Results, Impact and Challenges:

• Outcome: The logo refresh created a fresh new approach that Blackline could own and trademark in the market.
• Client Feedback: The refresh was very well received, with the client choosing option B, which illustrated a simple graphic representation of a window wall system.
• Metrics: The new logo has significantly enhanced Blackline Aluminum’s public recognition and brand consistency.