Lexis Bayview Rebrand

Project Name

Overview:

• Client: Lexis Bayview Developments
• Industry: Real Estate
• Project Type: Branding
• Role: Graphic Designer

Responsibilities:

• Competitive analysis
• Requirements development
• Brand development
• Graphic design

Description:

For Lexis Bayview Developments, I was tasked with rebranding the company and developing comprehensive brand standards. This included creating a new logo, defining a corporate color palette, selecting fonts, establishing brand guidelines, and designing business cards.

Key Elements:

• Logo
• Colour palette
• Font selections
• Brand guidelines

Results, Impact and Challenges:

• Outcome: The rebrand for Lexis Bayview Developments delivered a fresh, modern aesthetic that significantly enhanced their brand image.
• Client Feedback: The client was extremely satisfied with the results, praising the cohesive and professional new look.
• Metrics: The new branding increased website traffic, improved client engagement, and strengthened brand recognition in the market.