65 Broadway Project
Project Name
Overview:
- Client: Times Group
- Industry: Real Estate
- Project Type: Print, Video, Email, Social
- Role: Art Director and Marketing Manager
Responsibilities:
- Project manager
- Content development
- Graphic design
- Video production
- Social media manager
- Touchscreen development
- Sales campaign strategy
- Support of sales team
- Website management
Description:
For the 65 Broadway project, I created a comprehensive sales kit featuring a folder, reasons-to-buy insert, updated brochure, email blasts, a promotional video, and social media reels. These materials showcased the development’s luxurious aspects, prime location, and advanced amenities, aiming to attract potential buyers over a four-year period. Throughout the project, I played multiple roles and was a key member of the team.
Key Elements:
- Brochure
- Email blasts
- Videos
- Social posts
- Sales office touchscreens
Results, Impact and Challenges:
- Outcome: The marketing campaign was successfully launched, generating high interest and engagement among potential buyers.
- Client Feedback: The client was extremely satisfied with the cohesive and professional marketing materials provided.
- Metrics: Achieved a 20% increase in sales through a successful online sales campaign during the COVID-19 period, fulfilling the 70% project sold threshold.
